CasaPascual
Branding
Agency: Úrsulo Galbrand®
2023
Branding
Agency: Úrsulo Galbrand®
2023
/
"Cafeto" is a brand with a rich legacy in the coffee and breakfast restaurant sector in Guadalajara.
For various reasons, two of its founders, Daniel and Marielena, decide to forge a new path and give their business a new name while preserving its strongest assets: its community.
The purpose of this presentation is to propose different naming options aligned with the client's short and medium-term plans and the brand's vision, making it clear that "we are the same as always, just changing our name."
The word "Casa" suggests a warm and familiar atmosphere, while "Pascual" adds a touch of tradition and festivity.
This name promises a gastronomic experience in a homely and joyful environment, where each breakfast becomes a celebration of flavor, surrounded by an embracing community. less
MOODBOARD
PROJECT
Úrsulo Galbrand
Guadalajara, Jalisco, Mx. /
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